RENOVER is a campaign developed for GI (The Landowners' Investment Association) and Realdania. The purpose of this campaign was to change the general attitude towards renovation among architects, craftsmen and developers.
The campaign includes marketing and PR, various printed matter and a campaign summit.
To reflect the process of renovation we developed an identity that was raw and unfinished however with some elegant features. Furthermore we made the identity come alive through the scenography created for the RENOVER summit.
Info: Created for and in collaboration with 2+1 Ideas agency
Disciplines: Art Direction, strategic design, concept development, spatial design, graphic design, project management
Photos: Hanne Hvattum
Shortlisted for Creative Circle Award