The peoples park in Copenhagen, Fælledparken, is undertaking comprehensive development and renewal. As part of this renewal Copenhagen Municipal asked for a wayfinding and inspirational signage system for the park. It was important that the design had a strong visual identity which would help define the parks identity.
Fælledparken is and has always been for the people of Copenhagen. Its a traditional park however its users and activities are very diverse. To reflect this we created a simple yet modern signage system where colours bring diversity, pictograms inspired by people on a sunday stroll bring tradition and super icons serve as activity inspiration or meeting points.
Info: Created for and in collaboration with 2+1 Ideas agency
Disciplines: Art Direction, strategic design, concept development, wayfinding, graphic design, project management